Critical Thinking - 2997 Words

Assignment 1 - Critical Thinking University of Maryland University College Assignment 1 - Critical Thinking The Purpose of this paper is to apply the 10 steps developed by (Browne amp; Keeley, 2010) and I will apply those methods on the following memo. A memo was drafted by Ms. Mary Ford (personal communication, January 30, 2012) who is Director of Amalgamated Public Employees Union (APEU) Local No. 121 to Mr. Hector Fuentes the President of APEU Local No. 121 on the issue on New Mexico State Department of Motor Vehicles (DMV) Outsourcing, proposed by the New Mexico Governor Gloria Gainor. This is response memo to the Governor’s (personal communication, October 20, 2011) letter informing the APEU Local No. 121 the intent to†¦show more content†¦The value in the memo is that privatization of public services considered as â€Å"anti-American† as well as â€Å"assault on our unions† that protect the union workers. The author who is being with the union and author’s value assumptions is debatable. Author was biased to the union and expressed author’ s point of view based on work experience as well as personal events that happened to author’s family members in the past. In the statement, the author believes that Governor’s action was going to affect not only to their current APEU union members but the whole America due to privatization. There is no clear demonstration or fact that privatization was â€Å"anti-American† and in some cases the privatization of public services helped the state with more money and the public service rendered efficiently and professionally (Kittower, 2007). In the memo outsourcing agents will accept lower wages than the current state employee wages, this will further lead to governors think to reduce the wages of all other state departments in the future. The author’s brother-in-law lost the job during the similar proposal of the outsourcing, and author strongly assumes that the governor’s proposal will have some of the union members lose their jobs, as well as reduction of the state government employee salaryShow MoreRelatedCritical Thinking And Critical Thinking753 Words   |  4 Pagesaway from the normal. We begin the critical thought process of thinking outside the box. Critical thinking is the process of evaluating your decisions, providing positive or negative feedback, and researching conclusions. At the point when used correctly, it reduces the issue of complacency in how we carry on with everyday activities. Critical thinking in a personal business decision Before I started my business as being a mobile deejay, I had to make critical decisions on the type of events, sortRead MoreCritical Thinking1715 Words   |  7 Pagesï » ¿KENYATTA UNIVERSITY SCHOOL: HOSPITALITY AND TOURISM DEPARTMENT: TOURISM UNIT CODE: UCU 103 UNIT TITLE: INTRODUCTION TO CREATIVE AND CRITICAL THINKING GROUP MEMBERS NAMES: REG.NO. CONTACTS SIGN GEOFFREY A.G T12S/8705/2013 0728812037 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. PETER WAMBUI T12S/19590/2013 0726581625 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ROSE WACHIRA T12S/21534/2013 0717236599 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... NASSIUMA PURITY T12S/21394/2013 0702057789 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... RADHI OLANG’O T12S/19632/2013 0704290026 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHEMUTAI DAISY T12S/19632/2013 0702645207Read MoreCritical Thinking2910 Words   |  12 Pagescreate the correct and fast solution to solve our problems. One of the ways is to think critically. Thinking is a good process but thinking alone will not help us to develop our minds. That is when critical thinking may take place. Critical thinking is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Using critical thinking one makes a decision or solves the problem of judging what to believe or what to do. It helps us to buildRead MoreCritical Thinking1324 Words   |  6 Pagespaper explores critical thinking skills and teaching them in an educational setting. Teaching critical thinking is highly debatable. Many feel as though it is not a necessary skill that needs to be learned and others feel as though it is not a skill that can be taught. In this paper I will discuss what critical thinking is and ways it can be taught in an educational setting. Teaching Critical Thinking Skills in Schools For many years critical thinking has been an importantRead MoreCritical Thinking3288 Words   |  14 PagesCritical Thinkers and Education A Teachers Goal Bia Mcgrue Scypion EDU372: Educational Psychology Prof. Jimletta Vareene-Thomas 2/20/2016 Critical Thinkers and Education A Teachers Goal Throughout life we are challenged and we encounter an abundance of issues or problems that we need to solve. Some problems that can be resolved effortlessly and efficiently but other obstacles may require a more critical and creative thinking to overcome. When it comes down to thinking to solve problemsRead MoreCritical Thinking975 Words   |  4 Pageseliminated to strengthen the authors argument?†¨.†¨You can also support your assignment using the critical thinking concepts from previous chapters with points on evidence, confirmation bias, the authors communication and research skills, manipulation of language, use of reason, emotion, open-mindedness vs. narrowmindedness, the three-tier model of thinking, resistance and barriers to critical thinking, etc.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Assignment Expectations: Your assignment should be a minimum of 500 words (this does notRead MoreCritical Thinking . Critical Thinking Is A Major Component862 Words   |  4 Pages Critical Thinking Critical thinking is a major component of the nursing process. Critical thinking is define as, â€Å"that mode of thinking—about any subject, content, or problem—in which the thinker improves the quality of his or her thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them† (Paul and Eder, 2012). Nurses who critically think about their patients have a better chance of solving the patient’s problems quickly and successfullyRead MoreCritical Analysis On Critical Thinking1311 Words   |  6 Pages Critical Self Reflection Essay Critical thinking has been defined as the ability to be a disciplined thinker by using clear, rational, open-minded, and informed by evidence. Critical thinking is a skill that takes years of practice to master. In this essay I will reflect on my personal stage of critical thinking and what strengths and weaknesses I currently have. This personal reflection will include what challenges I will face to advance my critical thinking skills and what requirements a criticalRead MoreCritical Thinking : A Critical Thinker1230 Words   |  5 PagesCritical thinking is the process of analyzing certain problematic phenomena or ideas, along with its complex dynamics, in order to theorize healthier and more productive solutions. Critical thinking juxtaposes its noun form by describing the critical thinker, in which society is constantly and heedlessly creating. This is the direct result of the systematic nourishment of societal prejudices, misogyny, and inequality, which only contrives devastati ng and life changing events in its victims livesRead MoreCritical Note On Critical Thinking1137 Words   |  5 PagesKristen Hofner Final Assignment on Critical Thinking The key variable in determining the quality of what I learn in college is due to my thinking. My professors have played a role in my learning, with some of them helping me learn more than others, but even the best professors will be very little help to me if I’m deficient in the critical intellectual skills essential for learning. Over the semester I have seen significant improvement in my time management skills and reasoning and writing skills

Integrating Instructional Technology Essay - 1046 Words

Integrating Instructional Technology Rationale The intention of the Comprehensive Classroom Technology Plan is to enhance the use of technology in the classroom to improve the education that students receive in their learning and communicating. The detail found within the Comprehensive Classroom Technology Plan will describe the ability of the teacher to use technology in an effective manner within the classroom while providing a safe, secure, and educational environment for students to learn. Integrating Instructional Technology Teachers can use technology within the classroom to assist with providing instructional guidance and education to students. However, the use of technology in the classroom has both its advantages and†¦show more content†¦Pros and Cons of Technology to Facilitate Learning The original view of information technology within education focused only on the implementation in higher education, believing that information technology would assist in integrating learning (Cauley, Aiken Whitney, 2009). However, the implementation of information technology has proven to be a beneficial tool for all levels of education as it is viewed as fun and not something that is lectured or forced upon them. Instead, students want to excel which has created a more productive environment for learning. Information technology allows each diverse student to be focused on individually instead of the classroom as a whole, most likely the best advantage to information te chnology within the classroom. In the classroom, two instruction types are direct instruction and differentiated instruction. Direct instruction is â€Å"being skill-oriented and emphasizing the use of small group, face-to-face instruction by teachers and aides, using carefully articulated lessons in which cognitive skills are broken down into small units† (Cobb, 2010, p. 37). Differentiated instruction is â€Å"a teaching philosophy based on the premise that teachers should adapt instruction to student differences† (Cobb, 2010, p. 37). The use of information technology within the classroom is most beneficial in conjunction with differentiated instruction according to research studies being that instructional time can be created forShow MoreRelatedIntegrating Instructional Technology768 Words   |  4 PagesIntegrating Instructional Technology Technology is everywhere. All around us we have cell phones, computers, laptops, televisions, DVDs, CDs; the list can go on forever. Now, we can even incorporate technology into the classroom, which only seems appropriate with the times we are in. The evolution of technology continues to sky-rocket to new levels every day. But what types of technology can we use in the classroom? The most common technological devices seen in many classrooms are the overheadRead MoreIntegrating Instructional Technology And Technology1175 Words   |  5 PagesIntegrating Instructional Technology Technology is important in our education today. Technology can be a vital tool in enhancing and improving the instruction for our students. Our technology today allows our students to search resources, use social media sites, and locate almost anything that they may be researching for a specific subject. Teachers need to know how to incorporate these tools into their curriculum in a way that facilitates and enhances student learning. Three technology toolsRead MoreIntegrating Instructional Technology Essay1226 Words   |  5 PagesRunning head: INTEGRATING INSTRUCTIONAL TECHNOLOGY Integrating Instructional Technology Jimmy L. Burnett, Jr. Grand Canyon University: EDU 225 Instructional Technology July 22, 2012 Technology of the past 20 years has become a focal point of teaching and learning. As a teacher, it is my job to facilitate the learning for an individual by creating an environment that not only conducive for learning, but also places the child in a position to discoverRead MoreThe Impact Of Technology On Technology Acceptance1154 Words   |  5 PagesIntroduction A range of studies has been conducted on instructional technology. Many findings show that technology has a significant contribution to the improvement in teachers’ competency and instruction effectiveness. However, not all applications of technology in the classroom lead to the desired goals. There are numerous constrains that may contribute to this. The level of technology acceptance is one of these factors. However, what influences technology acceptance among teachers? The article discussesRead MoreTechnology And The Classroom Increase Student Achievement Essay1767 Words   |  8 PagesThe use of technology in today’s time continues to develop inside and beyond the classroom. Promoting technology in classrooms gives teachers the tools they need to connect with this digital media world; however, the challenge is how and when integration is useful. Many teachers currently do not have the technological fluency to accomplish the goals of the new national standards. The Common Core standards expect teachers to include technology in their learning to increase student achievement. ItRead MoreHow Technology Has Changed Our Lives1075 Words   |  5 PagesIn our ever-evolving world, we have seen the emergence of technology in all aspects of our lives. People use technology as a form of entertainment, as a tool to help them communicate with other people, to help them monitor their health and as a tool to help them enhance their work. When out in public, it is common to see numerous people using some form of technologic device. While at the mall, it is common to see people talking on their phones, texting people or posting on their social network sitesRead MoreDifferent Types Of Curriculum Affects You And Other Students877 Words   |  4 Pagesthe keys to providing effective instruction? What can you do to be sure that the instructional objectives you set for a given lesson engage all you students? â€Å"Once the influences and committees have converged and a curriculum has been designed, teacher have the responsibility to bring it to life in classrooms† (p. 345). In instruction teachers are giving the students the curriculum, hence the need for instructional objectives. One key in providing effective instructions to check on objectives thatRead MoreEssay on Information and Communication Technology and Education533 Words   |  3 PagesThere is a dramatic increase of Information and Communication Technology (ICT) that integrates with education. All possible types of (ICT) such as; smart mobile phones, computers, are starting to replace a textbook in school and university with an online e-book. These types of technology integrated into a classroom can be a great tool to empower students to get a wide range of knowledge. Using technology in the classroom is affected in positive and negative ways. Moreover, people are divided intoRead MorePro And Cons Of Technology Essay 1287 Words   |  6 PagesIntroduction For the 21-century learner, learning how to navigate technology is essential to success in life. In addition to reading, math, social studies, and science, technology is becoming an important part of curriculum. Integration of technology into already existing curriculum is necessary to maximum instructional time. In addition to preparing learners for technology use in future occupations, technology can enhance a student’s learning especially in reading. With the invention of manyRead MoreProfessional Learning And Technology Innovation Course926 Words   |  4 PagesLearning and Technology Innovation course, I completed an Individual Teacher Technology Assessment using Knight’s (2007), Partnership Approach. In this artifact, I was able to assess and coach a colleague in integrating instructional technology. Throughout our partnership, I was able to keep a coaching journal to record what I had learned, discuss the challenges that I faced, the coaching strategies th at I used, and the impact of technology integration. The Individual Teacher Technology Assessment

Analysis Of The Book Night By Ellie Wiesel - 1867 Words

Raabiah Zaidi Ms Heenan Eng2D1 Oct 10, 2014 ISU Log #1 Retell: The book Night written by Ellie Wiesel is an autobiography about his experiences during the holocaust in 1944. He is a survivor and was only 12 at the time. Ellie had three sisters named Hilda, Bea and Tzipora. His parents ran a store in Transylvania where Ellie spent most of his childhood in. Ellie s mentor who everyone referred to as Moishe the Beadle is poor men who taught and helped Ellie study the cabbala. Early in the war, Moishe was expelled from Sighet as well as all the other foreign Jews. A few months after, everything was back to normal for Ellie and everyone else. His teacher, Moishe the Beadle then returns from his near death experience and warns everyone that the Nazi will soon come after them. No one really listened to him and did not believe that stories he told or didn’t want to believe them. Soon after this, the anti-Semitic Measures had the entire Sighet Jews move into ghettos that were supervised. With everyone living in fear, the Wiesel family remained ca lm and did not complain once. The Jews were being shipped into trains to a complex called Auschwitz-Birkenau. Eighty villagers were put into each cattle cars and only having to survive on a little bit of food and water. During the way to the complex one of the villagers, Madame Schachter kept screaming, Fire! I see a fire! I see a fire! (Wiesel 24), this made

Analysis of Customer Service Problem of Best Buy - 1234 Words

Introduction Overview of the task The task of this essay is to have a research in person to pay a visit on Best Buy to discover its potential marketing problem, anticipate the consequences and provides potential solution to this problem, which from my perspective, is bad customer service. Purpose and structure of the essay The purpose of this essay is to explore the potential marketing problem of Best Buy to provide solutions to its problem. In order to make the essay more complete, this essay will first start with the brief introduction of the Best Buy, and then a personal experience of visiting the Best Buy shop will be displayed to have an analysis of the potential problem- bad customer service. What to follow is the anticipation†¦show more content†¦However, what I want is just some blu-ray dics. Bothering by the upsetting and annoying salesperson, I just grabbed one of the blu-ray discs. But after going home, I found that I have already got this disc and returned to ask for changing the disc. The troublesome procedure and bad attitude of staff really made me furious. Apart from the up-selling and cross-selling, what I cannot put up with is the erosion of my privacy, questions like how much is your salary is really impolite. The hawking clumsy salesperson is the tip of the problem iceberg and just scratch the surface of the problem, what should be laid emphasis is the customer service and after-sales service quality. Potential consequence of the problem The company has reported a 1.7% decline in it total sales and profit margins last year. Consumers come down to the store will have high interaction with the salespersons and in-store staff (Forbes, 2012). The attitude and service quality is the cornerstone of the success. Non-savvy consumers need the help to learn more product and handling before purchase. If Best Buy cannot differentiate itself and make full use of the advantages of its retail stores, Best Buy is destined to follow the way of dinosaur. Below chart illustrates that the consequence will be like in a few years if Best Buy is unable to change customers ‘perception and values towards it. Best Buy cannot forget the lesson of Circuit City which closed itsShow MoreRelatedCritical Analysis 11154 Words   |  5 Pagesï » ¿Christopher Sanchez BA 3103 Christopher Monos 9/23/13 Critical Analysis: Best Buy When Best Buy first opened it was an event that an electronics store could hold such a variety of products, have knowledgeable employees, and offer competitive prices at the same time. Although in 2012 it was reported that revenues for Best Buy increased, the company still fell victim to the problems of having a decrease in net income and operating cash flow. â€Å"The company reported revenues of (U.S. Dollars)Read MoreBest Buy Has The Blues ( Shirts ) Case Analysis Essay890 Words   |  4 PagesBest Buy Has the Blues (Shirts) Case Analysis Problem Statement CEO Brad Anderson’s strategy for Best Buy is based on the customer-centric model and has proved to be successful. However, the company must continue to adapt their products and business approach without relying on building new stores to offset revenue of the existing stores. Anderson’s customer-centric model can also limit the stores from gaining potential, new customers in the area because of its focus on specific groups in the communityRead MoreCase Study : Tiger Direct Company Essay1020 Words   |  5 Pageswe provide customers a unique shopping experience by offering the best prices and service on a broad range of products and services.† Best Buy Company Introduction Best Buy was founded in 1966.It is a retail consumer electronics company that and owns 1150 big box and more than one hundred express stores throughout the world. Its branded store banners include Best Buy, Best Buy Express, Best Buy Mobile, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales. Best Buy’s outletsRead MoreSelling Of Music By Richard Shulze And Gary Smoliak1079 Words   |  5 PagesIn 1966 Best Buy was co-founded under its original name â€Å"Sound of Music† by Richard Shulze and Gary Smoliak. In 1983, they changed the name to Best Buy and also changed the company’s focus to concentrate more on consumer electronics. Best Buy now has more than one thousand one hundred fifty big box stores with additional express locations around the world. They offer many name brand electronics from companies like Sony, Apple, and Hewlett-Packard along with many house brands that include Five StarRead MoreBest Buy -Circuit City Case Search1238 Words   |  5 PagesBest Buy- Circuit City Case-17% 1. Be an informed consumer evaluate where the replacement of highly paid workers with lower paid worker did or did not cause Circuit city to perform so poorly. How confident are you in your evaluation? Why? In evaluating whether or not the replacement of highly paid workers with lower –paid worker at Circuit City caused them to perform poorly I found several factors that lead me to believe this to be true. Circuit City started off being the number one retailerRead MoreBest Buy Case Study Essay1635 Words   |  7 PagesBEST BUY In 1966, Richard Shulze opened a small business in St. Paul, Minnesota called Sound of Music. In the next 17 years Shulzes small store rapidly grew into a multi-million dollar outfit. In 1983, Sound of Music changed its name to Best Buy Co., Inc and the first superstore was opened in Burnsville, Minnesota. With the new name the store also began carrying more name brands, appliances, VCRs and offering central service and warehouse distribution. Throughout the nineties Best Buy becameRead MoreThe Value Proposition Of Southwest Airline Is Based Safety Reliability, Friendliness, And Inexpensive Service Essay1356 Words   |  6 Pagescomplexity. It goes beyond customizing a known product for a particular customer and involves addressing all the external and internal issues which may exist and at the same time having competitive advantage in the market. It is the test of capabilities of any company operating in a complex and disorganized environment. For example: the value proposition of southwest airline is based safety reliability, friendliness and inexpensive service. Also, Wal-Mart’s â€Å"Everyday low price† is a strategic value propositionRead MoreMarketing Strategy Of Samsung Smart Tv1720 Words   |  7 Pagesshare. The company developed new technologies that has made a revolution in the way people watch TV by inventing Samsung Smart TV. Samsung realized that marketing is all about the customer, and how to convince him with my product rather than the comparators similar product. This means understanding the customers needs and the factors that affect their decision for purchasing a certain product is considered the corner stone for any marketing strategy. Consumers all over the world will viewRead MoreBest Buy Uncovers Angels in the Market Case Study1353 Words   |  6 PagesBest Buy Uncovers Angels in the Market Case Summary: Best Buy specializes in a variety of products that focus on making life easier and more fun for consumers, by educating customers on the features and benefits of technology and entertainment products. While Best Buy has 1,200 retail stores across the United States it operates in a highly competitive market. To cope with this competitive market Best Buy specializes in collecting data from its stores to discover what its customers want andRead More Dell SWOT Essay example1704 Words   |  7 PagesHewlett-Packard. Dell was the only top computer company to lose worldwide PC market share. This analysis identified Dells problems and provided strategic moves for the PC maker firm. Company Background The company was founded in 1984 by Michael Dell, now the company is one of the worlds largest suppliers of personal computers and related products. It designs, develops, manufactures, markets, and services personal computers, servers, printers and other products. The company primarily operates in

Concept of Corporate Social Responsibility

Questions: 1. Choose a concept/model in strategic management. You can choose the concept from the ones discussed in the course or you can choose another one. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc. 2. Critically examine the concept: define the concept; identify when it was first discussed and what the arguments were for its creation; discuss how the concept then evolved by identifying the arguments for and against it over time and by noting any adaptations. 3. Explain how the concept fits today with other concepts of strategic management, and discuss how/if the concept is relevant or not to todays business challenges. Answers: Introduction: The success in an organization is due to Triple Bottom Line which includes the Economic, Social and Environmental aspects. Corporate Social Responsibility involves the strategic practice, which is helpful in the success of the organization. The reason for this is that there are some practices that would help in creating positive impact through the elements of Triple Bottom line an making some sustainability in the long term and contributing to the healthy bottom. There is no one size fits all approach in CSR. The effective CSR strategy should be implemented along with the business strategy, benefit of commerce and the impact of sustainability (AhÃÅ'Â £mad and Crowther 2013). There are a number of benefits like risk management, enhancing profitability, improving relationship with the community and investment in capital and community (Aguinis and Glavas 2012). In this paper, a detailed discussion is made on the evolution of the concept of CSR, identification of the arguments for and against the concept and see its implementation along with the business challenges. Defining the concept of Corporate Social Responsibility (CSR): The concept of CSR involves the initiative by the corporation to take up the responsibility and assess the effect of the company on the social being and the environment. The term is applied to the efforts that is beyond that is required by the groups of environmental protection and the regulators. The corporate citizenship is represented as CSR and this would be including cost that is incurred in the short run and there is no financial benefit to the company but rather it helps in changing the environment and creating a positive social impact (Assaf, Josiassen and Cvelbar 2012). The policy of CSR helps in the self-regulatory mechanism where the business in likely to ensure and monitor its compliance with the ethical standards, law and the international and national norms. The implementation of CSR model by the firm goes beyond engaging and compliance in the action that helps in producing more of social goods and that is concerned with the law. The main purpose of CSR involves the ris e in the level of the profit in the long term and trust of the shareholders through the positive public relations and high standards of ethics so that the risk in the business can be reduced through the corporate actions (Bergenwall, Chen and White 2012). The use of CSR will help the corporation to increase long-term profits while critics argue CSR distracts from the role of the economy. There are different type of CSR strategies and the tactics, which includes giving some of the proceeds of the company to the non- profit organization, giving the products and services to the recipients who are considered of the sales. The following are the broad categories of CSR in business practice: Environment: The focus of CSR involves the involvement of the environment. Irrespective of the business, being large or small there is large emission of the carbon footprints (Brammer, Jackson and Matten 2012). They tend to take up steps so that footprints are reduced and this considered being useful for the society and the company. Philanthropy: Social responsibility is practiced by the business like the donating in the local and the national charities. The businesses give lot of time to the local and community programs. Ethical practices by the labour: Through the treating of the employees ethically and fairly would help the company to show their corporate social responsibility (De Giovanni 2012). This is true for the businesses that operate in the international locations with the labour laws that tend to differ. First discussion on Corporate Social Responsibility: A long history surrounds with the concept of CSR showing the effect on the behaviour of the organization so it is important to understand its development. During the 1950s, the world of business and the scientific literature especially that of the United States, the problems that is related to the society and the business is dedicated to the informative materials of research, which offers the concept that, is related with the CSR (Amaeshi, Nnodim and Osuji 2013). The more popular ones are related to the CSR, corporate social integrity and corporate social performance. These concepts are seen to replace each other, as there is accumulation of the previous achievements. During the time of the 1980s, the series of concepts continued with that of the business ethics, corporate social policy, corporate philanthropy and management of the stakeholders. At the early 21st century, there are theories related to the corporate sustainability, corporate citizenship, social responsible investment and sustainable development has evolved a long way (Dhaliwal, Radhakrishnan, Tsang and Yang 2012). The approach to the complex design in case of the random selection of the concept, which includes not only the theoretical fragmentation but also separates the political speculation from that of the development process. The approach by A Kerolla who is an expert in the field of the society and business , has combined all the concepts that has been mentioned to the development of the theory of CSR as core concepts for transformation (Azmat and Zutshi 2012). This approach will help in translating the common argumentative issue about the role of business in the development of the society so that there is an analysis of the business enterprise. This is not only related to the corporate. The study related to the issue of CSR was discussed in the 20th century. The systematic scientific analysis was made in the Browns scientific paper, which was published in the year in 1953 (Elkington 2013). This paper involved the framework directions and the conditions on the topic. The issue related to social responsibility should link to the context of management this was a concept that was initiated by K Davis. He has stressed that this type of responsibility is related to the actions and the decision of business that is taken into consideration partly outside the scope of the technical interest of the company or any direct interest. In the year 1960s, the people, key events and the ideas tend to play a very important role in trying to incorporating the social changes that takes place during the decade. In the 1970s, the leaders traditional management of business engages in the matters of the CSR. In the 1980s, the social and business of the company has come closer and they tend to responsive to the members. During the 1990s, the concept of CSR has become accepted and CSR is related to the strategy of literature. Finally in the year 2000s, CSR is has become a strategic issue (Coom bs and Holladay 2012). Reason for creating Corporate Social Responsibility: The use of the CSR will not lead to solving of the problem of the country, CSR was created so that the companies they benefit themselves along with that of the society. There are many type of business reason for which CSR is created for pushing the process of business. In the perspective of CSR, innovation will be able to provide benefit for the society and the company. Unilever has created the use of CSR in innovation in the hair conditioners, which required less use of water (Fleming and Jones 2012). The research and the development by the company have led to the development of such a product due to the concerns on sustainability. The concerns on the concept of sustainability would involve the way to cut the cost. This will help in the packaging with less use of energy and this help in adding up the savings of the company. In case of the company General Mills, they have followed using energy saving techniques, as this will help the company to save more. CSR also helps in the recogn ition of the brands (Gond and Moon 2012). Companies they are able to incorporate the values of the company in the business model. The use of CSR has become so common that it gets quite difficult for the brand to get differentiated. Some companies sell similar type of products and incorporate similar type of technology for producing sustainable results. This shows that the outcome of the companies is no longer different. There is diminishing return from the brand differentiation, which is a sign of CSR. CSR has been created so that the companies they are able grow sustainably in the future. This will help them to think on a long-term basis (Gonzalez-Perez and Leonard 2013). With more companies engaging into environmentalism, the products are also going to be environment friendly. The customers they are eager to buy the products, as it is eco friendly. This would help the company to engage more number of customers. This would help in propagating good message to the customers. With sus tainability in an organization, the employees are also concerned by the customers service that is focused on the CSR priorities of the company (Haynes, Murray and Dillard 2013). Arguments against and for the use of CSR: CSR is a concern of the business so that the society can improve the performance of the business. A concern that is shown by the managers who are considered with the long-term interest of the organization and the relationship of the organization with that of the society it operates. Sustainability is the theory in the social responsibility. The sustainability of the company should be including the company that are socially responsible and that makes them compete with the society problems. This will help in the building of the profit and help in aiding the world at the similar time. In terms of the sustainability, the companies are not able to serve for a long time where there are people who are suffering and who are too poor. The company should be motivated to solve the problems of the society (Idowu 2012). It is only through the business the company is able to use the creativity, talent, capital, executive ability to so that they are able to make the differences. It is argued by the people that CSR is important. Instead, there is a debate among the people regarding the on forms of the social responsibility when there is an engagement of business. Arguments for CSR: Social responsibility is the right thing that is done. The problem in the society is due to the poverty level of wages and pollution. This is the ethical duty of the corporations to reduce the wrongs. The business has many resources that require solving the problems of the society and this is used for doing it. Another reason for the companies to be socially responsible is that there will be entry of the government who would be taking the necessary actions for creating regulations and they would be going to fine the corporations. This is seen to emerge due to the pollution issues. When the business they try to encourage some social responsibility then there is a possibility that the government might intervene. There is a possibility that the company would be able to earn profit. The shareholder value is likely to increase and companies can prosper when they are destined to work on the social problems (Idowu et al. 2013). The company can build a positive public relation and would be able to attract the best talent required in the industry. Arguments against CSR: A business should be concerned about the profit maximization, a perspective that is held by the Sceptics. Opinion of sceptics on non-profit organization or the government should resolve environmental issues. It was claimed by Milton Friedman that rather than the companies the free markets should decide on what is best for the entire world. He held the opinion that the invisible hand of Adam Smith would be able to create an important impact and would help in making the things better (Koutra 2013). There is another opinion that has been put forward and that is the companies are deemed to create products and look into the activities of welfare. They actually do not possess the knowledge and the expertise for handling the social problem. When the managers they are more concentrated on social responsibilities then their performance in the core responsibilities is going to fall. In the world market place, there might cause damage to the company for being socially responsible. The companys costs are going to increase in the activities like the donating of the money, ensuring of the safety of the products and other sort of welfare issues. This cost is likely to be passed on to the consumers in the form of full price on the products and the services (Mujih 2012). There are some of the customers who would be willing to pay more for the product and the services that is taken into consideration to be socially responsible while there might be some who are unwilling to pay. This would be bringing the company an economic disadvantage. Adaptation of CSR: The CSR strategies are adapted for managing of the risk. The reputation that is earned by the company will be destroyed when there is an environmental accident or any type of corruption. This would be drawing attention of the government, regulators, media, organizations and the civil society. When there is a culture of doing the right thing then the risk can be reduced. The crisis will help in posing the attention towards the CSR. The principle that is concerned with the environment involves the CERES principle that was applicable for the company Exxon Valdez in the year 1989 (Trong Tuan 2012). The emerging risk that is faced by the company will be reflecting on the radar screens through the recognised points of entry. The good example is the use of the example of climate change and carbon emissions. There was increasing number of shareholder demanding for the risk management policies have increased in United States and the lawsuits regards to changes in the climate has be filed for the first time.. As per a company , there would be a social risk when a stakeholder they take an area of social issues and then puts the pressure on the corporation so that they change the approaches and the policies in the market. The rise in the international business complexity also leads to global level risk which leads to social risk influenced by the economic and the political scenario. This is solved by the use of CSR. The risk management can be influenced positively by the CSR of the company through providing of the intelligence about the risk and using the effective means for making response. . These are the aspects that will help in the better management of the relationship. It is quite imperative for the management of the stakeholder relationship by the multinational corporations because if there is no management of the stakeholders like the civil society and regulators and the relationship with be likely to engage in the court room of public opinion with very little to be said by the companies. At this aspect, the management of the stakeholder relationship is different from the managing the stakeholder. In the stakeholder management the organization they perceive a close type of a system which is independent of the external context. The expectation of the stakeholder is done through the friendly relationship with the management. Figure: Stakeholder Engagement Model (Source: Collett Miles and Miles 2013) Implementation of CSR with the other forms of strategic management: CSR implementation along with the other strategies of the management will help in the strengthening of the business. CSR is referred to as a pressure that is viewed by the executives. The society including the customers, suppliers and the employees they are increasingly demanding CSR. CSR helps in contributing to the society and to the business. The management should understand there is a dual space or objective of CSR i.e. the benefit for the society and business. The business activities they try to incorporate the business activities, which is called the pet projects as this, will help in the reflecting of the personal interest of the individual senior executives. This type of activity is of much noise but involves very little benefit to the society and the business. . In the middle, there are efforts, which would be making both the sides to good, but this would be generating only limited type of benefits. CSR is equally important like the other activities in the organization. The management should consider achieving success related to the CSR strategies. Figure: Corporate Landscape (Source: Mazur 2013) Relevance of CSR on business: The CSR strategy usage will help in the overcoming of the challenges that is related to the business. It has been seen that the companies that has demonstrated the commitment to the causes will be less selfish than that of the businesses that does not follow the CSR strategies. The CSR strategy will help in reflecting the public image of the company and see how are the customers aware. The corporations they would be able to build a public image through the supporting the volunteerism and the donation of money. The companies they are going to be in the eye of the customers when they tell about their philanthropy. When there is a some actions taken by the company for creating better experiences for the customers and the stakeholders with respect to the environment then this would be coming into notice by the Media or new channels. The employee engagement will be boosted when the company engages in the CSR strategies. Conclusion: Thus, the use of the CSR strategy along with the business strategy is very important concern. CSR strategy is need of the hour. The company tries and invest more on the CSR associated strategy so that both business and society are equally benefited. The challenge for the management involves incorporating CSR with that of the other strategies to come out with the true delivery of ambitions. The innovative companies they have be able to create value to the society and the business with the smart collaborating. Smart partnering will be focusing on on the key impact area between the society and the business. References: Aguinis, H. and Glavas, A., 2012. What we know and dont know about corporate social responsibility a review and research agenda.Journal of management,38(4), pp.932-968. AhÃÅ'Â £mad, J. and Crowther, D. (2013).Education and corporate social responsibility. Bingley, U.K.: Emerald. Amaeshi, K., Nnodim, P. and Osuji, O. (2013).Corporate social responsibility, entrepreneurship, and innovation. New York: Routledge. Assaf, A.G., Josiassen, A. and Cvelbar, L.K., 2012. Does triple bottom line reporting improve hotel performance?.International Journal of Hospitality Management,31(2), pp.596-600. Azmat, F. and Zutshi, A. (2012). Perceptions of corporate social responsibility amongst immigrant entrepreneurs.Social Responsibility Journal, 8(1), pp.63-76. Bergenwall, A.L., Chen, C. and White, R.E., 2012. TPS's process design in American automotive plants and its effects on the triple bottom line and sustainability.International Journal of Production Economics,140(1), pp.374-384.

Strategic Integrated Marketing-Free-Samples-Myassignmenthelp.com

Question: Briefly discuss how IMC has been utilised well using 2 Australian Organisations of your choice. Answer: Integrated Marketing Communications, often abbreviated as IMC, basically is the integration of all forms of marketing tools and communications, which are linked together carefully, for promoting a brand. It also ensures that all the tools are working together maintaining harmony among themselves (Belch et al., 2014). The essay throws light on the role of Integrated Marketing Communications in the overall marketing and business strategy. It refers to the integration of all methods of promotion of a brand or a specific product and service among the target customers. In IMC, marketing communication of all sorts work together, in order to increase the sales and cost effectiveness. The essay discusses about the definition of Integrated Marketing Communication or IMC, how it has been utilized well by two Australian organizations; Coles Supermarkets and Woolworths Supermarkets, its significant role in overall marketing and business strategy, its application and how it has worked for the organizations. Integrated Marketing Communications or IMC can be defined as the integration of all marketing methods in order to promote a particular brand and its products or services by using various marketing communications and messages. The marketing tools are public relations, sales promotion, direct marketing, advertising, digital marketing which includes social media, personal selling and others (Yeshin, 2012). One of the major supermarkets in Australia is the Coles Supermarkets, which was founded in the year 1914. Presently, it has over 100,000 employees and covers the maximum percentage of the market in Australia. It has been highly regarded part of Australian life and much loved by most of the Australian people. Coles has utilized IMC in a huge way for its marketing purpose (Coles.com.au 2017). The company has over seven hundred and forty one operating stores. It markets its products by offering discount coupons to its customers, loyalty program points for the regular ones, holds campaigns like, Apple for Students for promoting Apple laptops and accessories, Sports for Schools and lot more in order to gain a huge consumer base. The main aim of the company is to give the Australian people the best shopping experience (Blakeman, 2014). Coles has started online delivery system to reach the international markets, which is a success. Customers can view the product and order anytime, anywhere. It has achieved more than 25 percent growth. Digital marketing is also done to dominate the international market, with special offers and discounts depending on its target customers (Keith, 2012). Founded in the year 1924, Woolworths Supermarkets presently has over 111,000 employees and covers the maximum percentage of the market in Australia. Like Coles, it is also very famous among the Australians and much loved by most of the people. Woolworths has also used IMC in a huge way for its marketing purpose (Woolworths.com.au. 2017). Recently, Woolworths has launched its new campaign titled, Always at Woolworths and has invested million dollars in it, which is aired on all the media platforms. It has started online delivery system to reach the international markets, which is a success. Customers can view the product and order anytime, anywhere (Keith, 2012). It has achieved a huge percentage of market growth. Moreover, they have reward programs and special offers for their target customers. Digital marketing is done through various social media platforms to dominate the international market, with special offers and discounts depending on its target customers (Blakeman, 2014). IMC has various components which are discussed here. Firstly, market research is a very important factor in this. It requires detailed analysis of both the brand or its product and the target market for the brand as well. The marketer needs to know the demands, expectations and desires of the target consumers. Moreover, it is important to keep a check on the competitors activities and promotional strategies (Blakeman, 2014). Secondly, a marketer must have a vision of a product before designing it. For instance, if an organizations products are eco friendly, then the marketing should be done in relation to that, promoting clean and green world. Thirdly, the focus should be on the brand as it represents the corporate identity of an organization. Moreover, marketer needs to focus on the consumer experience, that is, what the consumers feel about a particular brand or a product (Percy, 2014). Fourthly, the marketers need to integrate various communication and promotional tools for market ing. Communication tools include advertising, selling directly, promotions through social platforms like Facebook, instagram, twitter and more. Promotional tools include personal selling, trade promotions and more. IMC plays a very important role in overall marketing and business strategy (Yeshin, 2012). To conclude, Integrated Marketing Communications has helped many organizations to reach the International market. With the help of the digital media, marketing has become very easy and cost effective. It has helped in dominating the International market along with several campaigns. Coles and Woolworths Supermarkets have significantly used all the marketing devices to market their brand value to reach the maximum number of consumers. Hence, IMC enables all sorts of marketing tools to work together maintaining peace and harmony, to promote a specific brand or product to effectively reach the maximum target consumers. References Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Coles.com.au (2017). Retrieved 7 August 2017, from https://www.coles.com.au/ Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Woolworths.com.au. (2017). Retrieved 10 August 2017, from https://www.woolworths.com.au/ Yeshin, T. (2012).Integrated marketing communications. Routledge